Targeted Marketing

Hi Guys,

I have a question regarding trargeted marketing. What is the best mining
algorithm to use for this? Say I have a set of customers who buy from my web
store. Now, whenever I come up with a new product for sale, I would like to
send out broadcasts to "targeted customers." say my new product has cetain
characteristics: c1, c2, c3 - based on previous transactions of my
customers, I want to determine the set of customers I'd like to send my
promotion for my new product...

Thanks in advance for your help.

Poch

One of the most frequently sited paper in this area is
<a style='text-decoration: underline;' href="ftp://ftp.research.microsoft.com/pub/tr/tr-98-12.pdf" target="_blank">ftp://ftp.research.microsoft.com/pub/tr/tr-98-12.pdf</a> and
Microsoft_Decision_Trees in SQL 2000 implements one of the best in the
paper.
--
Peter Kim
This posting is provided "AS IS" with no warranties, and confers no rights.

"Poch Reyes" <pochreyes.DeleteThis@hotmail.com> wrote in message
news:ONyDXDYFEHA.688@tk2msftngp13.phx.gbl...
 > Hi Guys,
 >
 > I have a question regarding trargeted marketing. What is the best mining
 > algorithm to use for this? Say I have a set of customers who buy from my
web
 > store. Now, whenever I come up with a new product for sale, I would like
to
 > send out broadcasts to "targeted customers." say my new product has
cetain
 > characteristics: c1, c2, c3 - based on previous transactions of my
 > customers, I want to determine the set of customers I'd like to send my
 > promotion for my new product...
 >
 > Thanks in advance for your help.
 >
 > Poch
 >
 ><!-- ~MESSAGE_AFTER~ -->